You can create a member or editor account within your site, and assign this account to an audience.  With this feature, this user will be able to log into your site with site permissions as defined by their audience.  Instructions for creating a new audience are available here.  

Note: The ability to create member and editor accounts to your site is determined by your site package.  You will need at least a Pro package to create member accounts.  You will need at least an Advanced account to create editor accounts.  Full details are available on our pricing page here.

Step 1 - Create Account

Navigate to [Members & Permissions > Member Accounts] within your Site Manager, and click to "create account."

You will need to configure this account by assigning a login, display name, and password.

Step 2 - Assign Audience

Use the drop-down menu for the Audience field to assign an audience to this account -- this will determine the site permissions for this user when they log into the site.  By default, all new accounts are assigned to the public audience.

Step 3 (Optional) - Personal or Group Account 

Additionally, you can check the "Personal Account" box if this is an account used by one person.  You can leave this unchecked for a group account. Note: group accounts cannot use the "subscribe" feature (available with Advanced and higher packages).

Step 4 - Save

After configuring this new account, click to "create account" to apply this to your site.  You can make changes to this account at any time by clicking the "modify" link.  Additionally, you can change the audience for this account by using the drop-down menu for this account, in the Member Accounts tab of your Site Manager.